I get to avoid this. How about you? |
Which is why you find me at QNX. Because there is nothing routine about our technology or the markets we serve.
Let’s rewind a bit. At one time, an embedded OS company like QNX could provide its customers with an OS kernel, a file system, a compiler, some device drivers, and they were off to the races. But no longer. Now, most QNX customers need an incredibly comprehensive and well-integrated software stack. Moreover, that stack keeps evolving in response to very dynamic market requirements. A year ago, for example, relatively few customers wanted support for HTML5. Today, it is a front-and-center requirement.
All this creates a challenge on the technical side, since customers want us to provide this goodness while still delivering the high levels of quality and performance they’ve come to expect of QNX. So, if you’re a software developer who likes a challenge, this is the place to be.
But it’s also a challenge on the marketing side, where I sit. Because what you knew yesterday doesn’t apply today. And what applies in one market segment doesn’t apply in another. So I’ve found that I need to have an open mind, and to keep it that way. And to learn constantly.
Nice thing is, I don’t get bored.
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