Isn’t it time someone turned off the lights at www.dso.com? It’s been two years since anything has been posted on the site. No blog entries, no interviews, no press releases, no whitepapers, no anything. Just a “New” entry dated July 28, 2006.
Did you ever hear about DSO (device software optimization)? It was labeled as a “methodology” that aims to optimize embedded development through a combination of standardization, choice, partnerships, and best practices.
Three years ago, industry analysts were singing the praises of DSO. RTOS vendors were tripping over one another in a rush to proclaim their DSO support. Magazine articles were speculating that DSO might be the next big thing. One article even claimed that the DSO market was valued at 8 billion dollars — even though DSO was defined as a methodology, not a market.
Today, all I see is an abandoned web site and a few perfunctory references in press releases. Wind River is the exception: it still promotes DSO in its glossy brochures. But then again, it came up with the DSO concept in the first place.
What about you? Do you think DSO was a laudable attempt at establishing a baseline for embedded software vendors? Or is it simply yesterdays’ marketing campaign?