I guess this dates me, but I remember when the very first Mustangs came out. Loved the look. Still do. My left brain insists that a car should always be reliable, convenient, inexpensive, and "green." But when I see an original Mustang, my right brain reminds me that cars are also about emotion. And sometimes, an automaker gets the emotion right.
So why am I waxing on about this? Because tomorrow, April 17, the Mustang celebrates its 45th birthday. In fact, the state of Alabama has even declared April 17 Mustang Day.
You don't generate such a high level of brand loyalty by creating a car that's reliable, convenient, and inexpensive, but ultimately boring. Automotive bean counters, take note.
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