Two naughty! My favorite QNX marketing campaign

Let me guess: You probably assume that the corporate culture at QNX is a bit geeky. And if so, I don't blame you. We are an OS company, after all. But you know, we can also be a little cheeky.

Case in point: A few years back, we introduced some innovative tools and OS features to help developers migrate from single-core to multi-core processors. And to promote these technologies, we decided to have some fun.

Here's the billboard we came up with:



And here's the billboard mounted on a truck, prowling the streets of San Jose during the Embedded Systems Conference:



In case you're wondering, here's what the other side of the truck looked like:



If you don't get the tightly coupled reference, it's a pun on the tightly coupled multiprocessing provided by multi-core processors. Because even when we're cheeky, we're still a little geeky.